GSMA
Reports – infographics – presentations
Since 2013, I’ve been turning plain Word documents into vibrant, visually engaging reports that bring data and ideas to life. Working within strict brand guidelines, the challenge has been to balance clarity with creativity—transforming dense, technical information into stories told through bold infographics, thoughtful typography, and bespoke icons. The result is work that not only informs but also captures attention, making complex findings more accessible, memorable, and inspiring for a global audience.
GSMA is a global organisation that unifies the mobile ecosystem to discover, develop and deliver innovation foundational to positive business environments and societal change.
PDF/UA Reports
Since April 2025, I have been learning about accessible document design and have applied all relevant guidelines to ensure that the GSMA reports are fully compliant with the PDF/UA (PDF Universal Accessibility) standard. This ensures each PDF is both readable and navigable for people with disabilities, including those who use assistive technologies such as screen readers.
