Essential Vegan

COOKBOOKS

I contributed to the art direction, editorial design, and photography for both Essential Vegan’s cookbooks, envisioning a rustic yet appealing aesthetic. The design concept was centred around creating a raw, earthy feel that complemented the book’s focus on vegan cuisine.

CAFE SHOREDITCH + DALSTON SUPERSTORE

In 2017, Essential Vegan launched its first cafe in Shoreditch, London. I was responsible for all marketing materials, including the design of the facade and interior, as well as menus, posters, and flyers. I also curated the cafe’s gallery wall, showcasing the work of local street artists and fostering a strong sense of community reflective of the area’s creative spirit.

In 2020, Essential Vegan relocated to a kitchen residency at Dalston Superstore – a vibrant and eclectic LGBTQ+ venue recognised as one of London’s most iconic cultural spaces. Once again, I led the design and production of all promotional materials, ensuring the brand remained visually consistent and engaging within its new context.

PACKAGING

For all packaging created for Essential Vegan, I embraced a simple, rustic aesthetic, utilising hand-stamped elements and DL-sized printed labels to reflect the brand’s natural and handmade ethos.