Clube Mais
Galpão das Artes commissioned me to create the visual identity and guidelines for a membership programme. The challenge was to design a brand that would appeal to a critical audience of architects and designers. The PLUS symbol was developed from the Association’s three core pillars – Architecture, Design, and Art – resulting in a geometric form with a subtle 3D effect.
Clube Mais Campaign 2024
I designed the 2024 campaign for the Clube Mais membership programme, centred around curated trips to Mexico, Paris, and Japan. The visual concept draws inspiration from David Carson’s experimental approach to graphic design. Known for his intuitive use of distressed type, layered imagery, and expressive layouts, Carson’s work challenges traditional design rules in favour of emotional impact and visual storytelling. Inspired by this, I created a series of posters using collage and texture to evoke the atmosphere and cultural identity of each destination. The result is a concept-driven campaign designed to create a strong emotional and visual connection with the audience.
